This hoodie is more than just a luxury streetwear hoodie. The front design is simple, but the back tells a story when you turn around.
We live in a world that can feel dark sometimes. There’s been a lot of tough things/events that have happened in history, from violence, racism, and things that make life feel heavy. Not everyone sees it or understands it, just like they might not understand the hoodie’s message from the front alone.
The back, though, is different. There’s no hiding what’s there. The skull with crosshairs? It’s meant to make you think about the world we live in. It’s a bold, honest piece of art showing that sometimes, life can be grim.
This design is my way of sharing what I see. I’m an artist who notices the tough stuff around us, but I still want to see the positive side, even when things look dark.
A quick story – my manager saw me wearing this hoodie (without knowing I made it) and said, “The problem with the youth today is there’s too much violence. People are quick to fight, but slow to talk it out.” The back design paints an idea that gets people to think about the grim things they see on an everyday basis.